OPINION

Really Bad Promo Copy

Written by Jon Sobel
Published August 11, 2008

From the archives of the "To Read Makes Our Speaking English Good" Department here at the Indie Round-Up, we present these promotional blurbs from some of the musical artists and music services that have come to our attention.

Musical talent doesn't necessarily require facility with the written word - we understand that. Still, we can make fun of these folks, because their fabulous phrasings were submitted in official press releases or biographies, and written by people whose native language is, presumably, English.

Nevertheless, the band and company names have been changed to protect the stupid.

"Exploding onto the music scene, this amazing new guitarist is storming the industry and catching the music world on fire."

"Barrie, Ontario, Canada hasn't been and still remains an unknown entity when it comes to hip hop venues."
(Hm... nor will it have expected to becoming one upon the future, I guess...)

"Horse Pickle Entertainment, as created and launch a new website to better help unsigned artist and bands of all genres types to promote and sell there music."
(Translated by a computer from the Chinese? I wish. Amazingly, you can actually figure out what they mean. And what a fascinating, original idea it is, too.)

"Once again Big Stomp Gargoyles, the band of illegal rock combatants is embarking on a mission to spread their word by trudging westward to create awareness of who they are and what they represent."

"As the landscape of music is carved throughout time, the work born solely to contribute to that progression is something to be appreciated."

"This record hearkens the classic rock sounds while giving it a kiss of modern sounds that fans of music young and old can get into."

"The band's unique sound unraveled in the studio as their fresh songs were warmed to a timeless glow by vintage sensibility."

"While her years on this earth are few, the directions in which her life has traveled are many aiding in her ability to possess her varying musical personalities."

"I believe our strident career choices have helped us to succeed outside within the industry's new paradigm."

From an indie label: "We are driven to succeed on our own terms and bring new texture to the bland pourage that is the pop music soundscape."

And finally, this modest jewel:

"Carmine Garbanzo is making a name for himself with a songwriting and performance style that's definitely listener-focused."

Jon Sobel is Blogcritics' theater editor, reviews NYC theater frequently, and writes a regular round-up of independent music releases. He is also a computer professional, musician, and small-time concert promoter in New York City. (His original band, Whisperado, can be blogcriticized at will, and you can also find him playing bass and singing in the Kings County Blues Band.)
Keep reading for information and comments on this article, and add some feedback of your own!
Really Bad Promo Copy
Published: August 11, 2008
Type: Opinion
Section: Music
Filed Under: Music: Business
Part of a feature: New Indie CDs
Writer: Jon Sobel
Jon Sobel's BC Writer page
Jon Sobel's personal site
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Comments

#1 — August 11, 2008 @ 15:41PM — Mark Saleski [URL]

...is making a name for himself with a songwriting and performance style that's definitely listener-focused

c'mon jon, somebody didn't really write that!!??

yer killin' me! ;-)

#2 — August 11, 2008 @ 16:19PM — Jon Sobel [URL]

All true, Mark - and I'm glad you took the time to read my article, because it was, after all, reader-focused.

#3 — August 11, 2008 @ 17:44PM — Glen Boyd [URL]

Can somebody please tell me what this actually means:

"The band's unique sound unraveled in the studio as their fresh songs were warmed to a timeless glow by vintage sensibility."

Unraveled? Warmed to a vintage glow by timeless sensibility?

Too freakin' funny.

-Glen

#4 — August 11, 2008 @ 17:46PM — Glen Boyd [URL]

And here I am wondering why none of these people seem to want to hire me...

-Glen

#5 — August 11, 2008 @ 18:04PM — Donald Gibson [URL]

"[We] bring new texture to the bland pourage that is the pop music soundscape."

New textures of bland, can't wait to hear 'em!

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