Katt Williams, an Ohio native who now lives in Los Angeles, seems to put a certain song to the lie. It’s hard out there for a pimp? Williams makes pimpin’ look easy. The man is not only an actor, a comedian, and a rapper, he’s a businessman, with diverse companies such as Kattpack Records, Kattpack Investments, and a clothing company, Secret Pimp Society. He has played a pimp in cartoon form in The Boondocks, and in such films as Friday After Next and Norbit.

It isn’t that he’s been a victim of typecasting; he brings the persona on stage with him by choice. His first standup show was titled The Pimp Chronicles Part I; his audio CD was called Pimpin’ Pimpin’ and he even has a ringtone for sale called Pimp Phone Ringing.

Katt Williams’ latest standup DVD is called It’s Pimpin’ Pimpin’. It begins with the comedian strolling out onstage with “Secret Pimp Society” spelled out in glittering letters across his coat. The message and the glitter is echoed in a matching belt buckle. And in case anyone thinks that’s all a joke, the joke’s on them. Williams, a gifted intellect who won a full science scholarship at age 12, is nobody’s cliche. To Mr. Williams, the word "pimp," put into practise, means a man who has no boss and lives life his way. He may have a diamond watch and matching pinky ring; a walking stick and a velvet coat; but those surface trappings do not confine or define him any more than Groucho Marx’s greasepaint mustache or Harpo's wig did for them. It’s entertainment, born of truth but not the sum total of a human being. There’s something more to Katt Williams — a man building an empire based upon his intelligence and his comedic talent.

Those deeper aspects show in various ways. It isn’t everyone who would choose to adopt seven children and raise them as a single father. Williams has a child from his former marriage, and adopted seven more from foster care. He speaks out for the need children in foster care have to find adoptive homes: "There are needy children right down the street,” he’s said. But when he’s on stage, the serious is wrapped into comedic routines so sweet one hardly even notices the vitamin it’s wrapped around.

And the routines are sweet. Katt Williams is a funny man. In It’s Pimpin’ Pimpin’ he sends up the eight year search for Osama bin Laden: “...eight years for the tall one, with the dialysis, lived in a cave...”, the recent elections, and of course GWB’s tenure as Commander in Chief. He doesn’t mention Sarah Palin, but he has some funny things to say about John McCain (of course, this standup concert was filmed before the elections). Joking that McCain is “a hundred and eleven,” he mimics McCain: “What is your last name? I think I used to own your grandfather.” About Barack Obama, he wonders aloud “where they found” him. “He’s been running for two years, there isn’t a baby mama, he doesn’t have a pit bull puppy, he doesn’t owe anybody $200. He’s a black superhero. I believe he can fly...” He asks “white people” to “give us a minute to be proud” and points out that every past President and every Vice President has been “white white white white, white white white white.”